Testimonials and Endorsements – Customer

“I’ve been in practice for nearly 17 years. During this time, I’ve worked with some great orthopedic product reps. However, none have been as impactful as Ida Good. Because of her passion and her expertise, now I can truly say I’m a “save the cartilage” and “preserve the joint” orthopedic surgeon. She truly has helped shaped my career, and for that I am forever grateful. She not only reps her products but has made a tremendous impact promoting these products to help patients with their lives. She’s a game changer!” ​

~ Dr. Spencer Chang, Orthopedic Surgery/Sports Medicine – Straub Clinic & Medical Center

Testimonials and Endorsements – Supervisor

“Ida is an exceptional salesperson and manager whom I cannot recommend more highly. Ida made an immediate impact. As Director of Sales, Ida transformed the team into a high performers, driven by a clear, reproducible, measurable sales process at which Ida was expert. She continued the mentorship aspect of the role and elevated the inconsistent and newer performers into key contributors. ​

And she fulfilled one of the most difficult aspects of the director role in that she hired extremely well, bringing in new salespeople that were able to contribute fast. Ida became an indispensable member of my team, partnered exceptionally well with her East counterpart and elevated the management team. She should be considered the top candidate for any role.” ​

~ Mark Saxton, Sr. Vice President of Sales – Sientra

Testimonials and Endorsements – Direct Reports

“My work with Ida captures two of the most compelling and challenging initiatives I’ve been involved with in the last decade. I joined Ida on a consulting project to re-brand a biotech company. After the initial deliverable, the client expanded the scope to a full-blown re-engineering of the product strategy and development of sales channels. As the clients’ needs grew, Ida was masterful in maintaining an aggressive momentum, remaining nimble as needs changed, all the while inspiring and stimulating me (and our team) to deliver our best to the great pleasure of the client. ​

Our other project was creating and hosting a 3-day medical symposium. Watching Ida smoothly manage the event promotion, build a curriculum and capture revenue, as well as recruiting and navigating the relationships with the Director, the distinguished speakers, the corporate sponsors, the venue, vendors, and attendees was akin to spinning plates! Looking back, I appreciate the magnitude of the task and am so thankful to have learned from Ida how to manage incredibly difficult logistics. Ida’s natural business development sense and people management skills make her an asset in any initiative! ​

~ Dawn Murphy, Marketing/Operations Manager – Hollywood Athletic Club

“Ida is a thoughtful and insightful leader who cares about her rep’s well-being first and foremost. She takes the time to talk through issues and helps find real life solutions in an ever-changing world. Ida can lead as well as get into the sales arena and help provide value with customers face to face. She has the ability to give honest feedback when needed while keeping her team motivated to go out and sell!” ​

~ David Schmidt, Investor Relations – LivBrook Capital (Private Equity)

“I quickly discovered Ida to be one of the most thoughtful and strategic sales professionals I have ever met. She is proven to be an exceptional leader, and I continue to lean on her expertise. She played a part in getting me where I am presently. There is no one more capable than Ida.”​

~ Jason Abernathy, Director of Sales – Next Science

“Ida has a great understanding of how to push you to be the best version of yourself and gives the appropriate amount of positive reinforcement. I’m incredibly thankful for everything she has done for me, and she would make an excellent asset to any management/executive team!”

~ Chris Harrell, US Field Marketing Manager – Skeletal Elements